Building sign for Vaqueros Cafe in Texas installed by Lewis Sign

Commercial Building Signs Built for Texas Businesses

Lewis Sign designs and installs exterior building signage that helps businesses stay visible, recognizable, and easy to find.

Every Business Needs a Strong Exterior Building Sign

Your building sign is often the first impression customers have of your business.

When a sign is hard to see, poorly designed, or built with the wrong materials, it can fade, fail, or quietly work against you.

Working with an experienced partner helps ensure your commercial building sign is visible, durable, and built to perform for years.

Custom Double Faced Cabinet Sign in Texas

What Is a Building Sign?

A building sign is the exterior sign mounted to your building that identifies your business and makes your location easy to recognize. Most exterior building signs feature the company name or logo and are designed to be visible from the street, parking areas, or nearby walkways.

Exterior building signage is used across many types of businesses, from retail storefront signage and restaurants to corporate offices and commercial developments. When outdoor signage for business is thoughtfully designed and properly installed, it helps reinforce your brand and makes it easy for customers to find you.

Types of Commercial Building Signs

From storefront signage on retail buildings to large exterior building signage for commercial developments, the right sign type helps customers quickly recognize and locate your business.

Channel Letters

Channel letters are one of the most popular choices for exterior building signage. These individual letters are often illuminated and mounted directly to the building façade, creating clean, highly visible corporate logo signage for storefronts, offices, and restaurants.

Cabinet Signs

Cabinet signs feature a solid sign face mounted within a framed cabinet that can be illuminated from within. These exterior store signs are commonly used for businesses that want a bold, easy-to-read sign that stands out both day and night.

Pylon Signs

Pylon signs are tall, freestanding commercial signs designed to be seen from a distance. They are often used along roadways or at the entrance of shopping centers and signs for commercial developments where visibility from traffic is important.

Monument Signs

Monument signs are ground-level signs made from materials such as stone, brick, or metal to complement the property's architecture. These signs are often used at business parks, office campuses, and professional buildings to create a polished and permanent look.

Electronic Message Centers

Electronic message centers allow businesses to display changing messages, announcements, or promotions using digital displays. These commercial signage solutions combine strong visibility with flexibility, making them a popular option for schools, churches, and high-traffic businesses.

Interior Signs

Interior signs help guide visitors once they enter a building. While they’re inside the property, they often work alongside exterior building signage to reinforce branding and help customers navigate offices, lobbies, and commercial spaces.

Custom Signs

Some projects call for signage that doesn’t fit into a standard category. Custom signs allow businesses to create unique exterior business signage tailored to their building, brand, and visibility goals.

Lighting Options for Building Signs

The right lighting approach keeps your sign visible, supports your brand, and helps customers recognize your business at any time of day.
LED-Lit Signs

LED lighting is the most common option for modern building signs. It provides bright, even illumination while using less energy and lasting longer than older lighting systems, making it a reliable choice for businesses that want consistent visibility day and night.

Neon Signs

Neon lighting creates a classic look that stands out, especially for restaurants, bars, and retail storefronts. While it’s used less frequently today, neon can still be a great choice for businesses that want a distinctive style and a bit of character in their signage.

Externally Illuminated Signs

Externally illuminated signs use lighting fixtures mounted above or below the sign to shine light onto the sign face. This approach is often used when the goal is to highlight the sign while keeping the lighting integrated with the architecture of the building.

Non-Illuminated Signs

Not every sign needs built-in lighting. Non-illuminated signs can work well in areas with strong ambient lighting or for businesses that primarily rely on daytime visibility. With the right design and placement, these signs can still make a strong impression.

Why Work With Lewis Sign

Choosing the right sign partner matters just as much as choosing the right sign. When you work with Lewis Signs, you get a team that cares about the details and wants your sign to represent your business well for years to come.

  • Decades of Experience
    Lewis Signs has been designing, building, and installing signs in Texas since 1977, helping businesses create signage that’s visible, durable, and built to represent their brand.
  • Built for Texas Conditions
    After decades of working across Texas, we understand what it takes to create signs that hold up against sun, heat, wind, and the everyday conditions signs face here.
  • One Team from Design to Installation
    The team at Lewis Signs handles the entire process in-house, from design and fabrication to installation, so you have one team guiding your project from start to finish.
  • Guidance Through Permitting
    We help determine what local sign codes allow at your location so your project stays compliant and avoids unnecessary delays.
  • In-House Craftsmanship
    Our team takes pride in building signs with careful attention to detail and durable materials so your sign continues performing for years.
Street view of Lewis Sign in Texas

FAQs About Building Signs

What type of building sign is best for my business?

The best option depends on your building, how visible you need the sign to be from the road, and the style you want to present. Many businesses choose channel letters or cabinet-style commercial building signs because they’re clean, professional, and easy to read. We help evaluate your location and recommend signage that fits your building and your brand.

Some of the most common commercial building signs include channel letters, cabinet signs, monument signs, and pylon signs. Each serves a different purpose depending on visibility needs and building layout. The goal is to choose signage that helps customers quickly recognize and locate your business.

Storefront signage is typically installed above the entrance of a retail space to identify the business as customers approach. Other types of exterior building signage may be designed to attract attention from farther away or identify businesses within larger commercial properties. Both play an important role depending on how customers arrive at your location.

Clear, well-designed signs make it easier for people to notice your business and understand what you offer. Good outdoor signage for business helps guide customers to your location and reinforces your brand every time someone passes by. Over time, that visibility builds familiarity and trust.

The ideal size depends on viewing distance, building height, and local sign regulations. A well-designed sign should be readable from the road while still fitting the scale of the building. We help determine the right proportions so your exterior building signage is both visible and compliant.

Timelines vary depending on the design, permitting requirements, and fabrication details. Planning early helps ensure your sign is ready when your business needs it. This is especially important when installing outdoor signage for a business that requires city approval.

Channel letters create a dimensional look where each letter stands out individually. Sign cabinets use a single illuminated face and are often chosen for simpler layouts or greater visibility from a distance. Both options are widely used in modern commercial signage, depending on the building and brand style.

Start Your Building Sign Project

Connect with our team to discuss your building, your goals, and the type of sign that will work best for your business.